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Before you have your website designed,
learn the 3 secrets to making your website a success.
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Identify Your Goals! Consider the purpose of
your website. Are you utilizing your website to help you increase
revenue? Or is your website simply an informational bulletin board
used to familiarize others with your services? Obviously it needs
to be compelling enough to make people want to take action. In fact,
clearly identified goals can help you avoid having a website that does
nothing but cost you time and money.
Did you know that most websites intended for revenue do nothing
but cost the owners money? And lots of it! Why? Most websites
are designed by groups of talented and creative firms that have
absolutely no skills or training in internet marketing. They
aren't business people; rather artists! That's where Ugly Mug
Marketing can make all the difference.
Having an aesthetically pleasing website design is a great bonus,
but if it doesn't compel visitors to act; meaning click to make
a purchase or interest them in your services or business, then
quite simply it is a huge waste of money! To be perfectly honest,
an "ugly" website that gets results is actually more desirable
than a "pretty" one that does nothing.
Ugly Mug Marketing can bring you the best of both worlds. Not
only will you get a creative design, but your site will be built
by professionals skilled in all facets of web marketing! |
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Where will traffic your come from?
Just because you build it DOES NOT mean they will come. So
many people have the misconception that just because a site
is up and running it will generate traffic and revenue.
WRONG! Nothing could be further from the truth.
Essentially there are two basic ways to get traffic to your
website. The first is through paid methods and the other
through organic or free methods! Which method do you intend
to use? Obviously, organic traffic would be the best scenario,
however, very few design firms understand the intricacies of
getting free traffic.
They may talk about SEO (Search Engine Optimization) but
few can back it up with proven results. Don't believe me,
just ask them to try? Consider this! 80% of all website
traffic comes from a search engine like Google or Yahoo.
80%! Ugly Mug Marketing is
skilled at helping you greatly improve your search engine
rankings so you can cash in on some of that 80% of web
visitors who right now probably can't even find your site.
Ugly Mug Marketing understands SEO at its foundation and
can unveil the secrets your site needs to be a success!
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Traffic doesn't really matter; CONVERSION DOES!
Perhaps you have lots of traffic already! Perhaps your site is 'pretty.'
The next question to ask your self is - how well is my site converting?
The bottom line, no matter how you look at it is this; conversion is what
matters.
Let's look at an example. Perhaps you want to sell tires and believe
that a website will help increase sales. You invest time and LOTS of
money building your site and decide to contact a website design firm
who claims to be "experts at driving traffic" to your site in order
to bring your goals to fruition.
They build you a beautiful site. They develop a brilliant marketing
plan. Then they turn on the advertising. WOW! You get a flood of
traffic. Over 100,000 people visit your website in the first month.
AWESOME! But... no conversions!?!
All those visitors and you didn't sell any tires. You are left wondering
what went wrong and how could your 'perfectly' planned site with all the
fancy bells and whistles not be earning you revenue. After all, you had
high search engine ranking on Google AND Yahoo. The problem quite frankly is that
your website didn't convert traffic into sales!
Traffic doesn't really matter. Conversions are what matter most. Ugly Mug
Marketing specializes in getting you more conversions! Our professional
background is in developing online businesses. If you depend on your website
to generate sales and revenue; and especially if you depend on it wholly to
earn income THE ONLY THING THAT MATTERS IS CONVERSION!
So, identify your goals, implement a plan to generate traffic and then turn
to Ugly Mug Marketing to bring the whole thing together! Ugly Mug Marketing
knows the intricate secrets and trends that will build traffic and more
importantly compel your site visitors to take action! Ugly Mug Marketing
combines the right skills to not only drive traffic; but to convert it as well!
Send an email to wayne@uglymugmarketing.com
so we can start helping you build your business today.
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